WeTransfer

Creating WeTransfer Adverts

Introduction

First of all, we really need your advert to meet all the requirements set in this document, both designwise and technically, or it will not function correctly. To make sure everything goes smoothly, please read the instructions carefully.

Contents


Basic Principles

Understanding WeTransfer Adverts

Resizing

Adverts on WeTransfer behave a bit differently than on other sites. We scale the advert to the full size of the user’s browser window. This means that your design will probably be cropped to some extent, depending on the size, resolution and aspect ratio of the user’s browser window. The WeTransfer interface always has the same pixel size and doesn‘t scale along with the background, meaning that it could proportionally cover more or less of your advert design depending on the browser window size.

Handling Clicks

The entire visible part of the advert is clickable, and will link to a URL supplied by the advertiser. Only in video, dynamic and interactive wallpapers it is possible to have multiple click areas and URLs tied to one advert.

Timer

An advert on WeTransfer is visible for 45 seconds, after that, the background will refresh and another advert will be loaded. When a user interacts with a video, dynamic or interactive advert, the timer is paused.

WeTransfer Advert formats

We classified 4 different advert formats for our platform. For each format, there are templates available for download in the Tools and Templates section.

  • Static

    static format This is a static image. Clicking anywhere on the advert will open a new window to a URL specified by the advertising party.
  • Video

    video format Video adverts start out with a static image, but contain a play button to start a (full screen) video.
  • Interactive

    interactive format Anything is possible here really. All kinds of user interaction, a mini game or whatever you can come up with.
  • Dynamic

    dynamic format A dynamic advert which contains some kind of movement before user initiation, like a short animation or a loop.

Design Requirements

Any wallpaper design submitted to us has to meet these design requirements. We reserve the right to refuse advertisements that conflict with these requirements.

  • Use our tools & templates
    Use the WeTransfer Advert Template to check if important areas in your advert fall within the safe area, so your ad gets the attention it deserves. To reduce production cost, make use of our predefined templates for video and dynamic adverts, and consult the WeTransfer HTML5 API and test environment before starting production on an HTML5 advert.
  • Submit a preview for editorial approval
    Always check your concept with us for approval before you start production on it, to save yourself valuable production time. We will need an English translation of all text in your wallpaper.
  • Copycats are party poopers!
    Our logo, house style, and interface are ours, just like your logo and house style belong to you. Please don't make it look like our stuff is part of your advert.
  • Maximum of 140 characters, 1 logo and 1 call to action
    Use a maximum of 140 characters in your ad, this includes any taglines that go with your logo. That way our users can read all of the text easily.
  • Keep your message focussed
    Treat your wallpaper like a work of art. Keep it free from an excess of different logos, text, blocks or buttons. Find the nicest possible way to display your elements so we can enjoy your pretty fullscreen images.
  • Leave the prices/discounts/disclaimers out of the wallpaper
    If you really need to communicate your price or disclaimer, we have a nice template where this appears on mouseover or click.
  • Be a Zen master
    We only allow smooth and unobtrusive movement, no sudden big changes or intense flickering etc. before user initiation.
  • Keep it decent
    Erotic, narcotic, political, tobacco, religious, or gambling messages are not allowed on our service.

Technical Requirements

If you want us to build your wallpaper, we will need you to stick to the deadlines and make sure we have all materials at least 5 business days prior to your desired live date.

  • Static
    • 2560x1600px open Photoshop file in RGB colorspace
    • All linked files
    • All used font-files
    • The URL for the landing page you want to redirect to
    • If you want to use 3rd party trackers, we would like to receive those in https format as well
  • Video
    • 2560x1600px open Photoshop file in RGB colorspace
    • All linked files
    • All used font-files
    • Your logo in vector format if possible
    • .MP4 video file, with minimum resolution of 1280x800px, preferably HD
    • The URL for the landing page you want to redirect to
    • If you want to use 3rd party trackers, we would like to receive those in https format as well
  • Interactive and Dynamic
    • 2560x1600px open Photoshop file in RGB colorspace
    • All linked files
    • All used font-files
    • Your logo in vector format if possible
    • If you're using animation before user initiation, please send us a storyboard and raw assets not exceeding 2MB
    • .MP4 video file, with minimum resolution of 1280x800px, preferably HD
    • The URL for the landing page you want to redirect to
    • If you want to use 3rd party trackers, we would like to receive those in https format as well

Tools & Templates

We have created a number of useful templates and tools in order to reduce production time and costs. These can be downloaded here. Alternatively, we offer to build your background for you, at no additional cost!

  • Design Template & Safe area

    safe area tool Download Every advert that runs on WeTransfer is scaled to the proportions of the user viewport. Make sure all the important elements are visible with this tool.
  • Static Background Tester

    static background tester Test background Test your static in the WeTransfer environment.
  • HTML5 API, Tester and Templates

    html5 kit Download Everything you need to create an HTML5 wallpaper for WeTransfer.

Tracking & Statistics

We provide regular reporting on clicks, views, OSI, daily delivery, VAST etc. If you require advanced statistics or want to use external tracking please contact .


Need Help?

Contact us

If you are having trouble creating your ad, or have specific questions, please get in touch with .